shape

UnLOCKED

Let your leader out

Unlocking Frozen Potential with Steve Challouma

What can working with some of the most culturally resonant fast-moving brands teach you about leadership? In the latest episode of Unlocked we sit down with Steve Challouma, a senior commercial leader with 30 years shaping Europe’s most iconic food brands, such as BirdsEye, Goodfellas, and Aunt Bessie’s.

Revisiting loyalty: A dynamic career in a changing landscape

When it comes to career journeys, few are as interesting as Steve’s three-decade tenure within what was technically the same business. Steve started his career in a business that actually spanned three distinct ownership models: Unilever, PE, and Nomad Foods. So in a world where frequent company moves are the norm, Steve stayed put. His story takes a slightly different path and is a testament to learning and growth through adaptation and progressing as a business went through multiple rounds of transformation.

Each ownership shift brought not only new cultural expectations but fresh commercial opportunities. These changes enabled Steve to feel as though he worked for three entirely different companies, all while deepening his relationship with iconic brands like BirdsEye, Goodfellas, and Aunt Bessie’s. Steve’s passion for the brands he’s worked on and what he terms as the “underrated purpose” of the frozen food sector has helped cement his long-standing commitment.

Stewardship: Respecting brand heritage while driving change

For Steve, working on established brands was both a privilege and a responsibility. He refers to himself and his teams as a “steward” of the brands, focusing on respecting their legacy while leaving them stronger for future generations. This philosophy created a foundation of trust and accountability, whatever role you play, your job is to honour and evolve the brand, not simply manage it.

Career inflection points: The value of breadth over speed

Rather than racing through promotions, Steve took a long-term perspective, embracing diversity of experience, sometimes even at the expense of title or immediate advancement. Critical “sliding door” moments like unexpectedly starting in sales at Unilever instead of his preferred marketing pathway turned out to be foundational, providing him with ground-level commercial insight that paid dividends in leadership roles.

He also deliberately chose roles based on the opportunity to learn from great leaders, not just on brand glitz. This commitment to the “jungle gym” rather than the “ladder” of career progression fostered deeper confidence, empathy, and business judgment.

Sales vs Marketing: Destroying the two-tribes myth

Sales and marketing are fundamentally interconnected, not separate adversaries. We all know this, yet time and time again each function is siloed. Steve advocates for what he calls the “flywheel” approach, where every function from brand building to in-store execution is part of an integrated commercial ecosystem. This breaks down traditional silos and promotes training and collaboration across teams. Steve believes that the commercial process succeeds when everyone recognises they’re on the same side, albeit with different time horizons and skill sets.

Gemba: Go where the work happens

For the best results, Steve borrows from the Japanese management philosophy: Gemba. Meaning “the real place” or “the place where the action happens.” This philosophy dictates that true problem solving and value creation can only happen through direct, first-hand observation. So, leaders must spend the physical time and collect real data.

Steve advocates for teams to genuinely spend time in each other’s worlds – to step outside their own functions and gain a more holistic understanding of how others operate. By experiencing different perspectives firsthand, teams can build greater empathy, strengthen collaboration, and develop a deeper understanding of the broader organisation.

Leadership evolution: From doing to orchestrating

As careers progress, a leader’s job shifts from being the “answer person” to fostering empowerment and orchestration. Letting go of control especially when you’re inclined to detail is uncomfortable, but necessary. Trust, collaboration, and focusing on supporting and coaching others become central as leaders move from knowledge-based authority to systems-based impact.

The power of values: Curiosity and kindness

At the heart of Steve’s approach are two core values: curiosity and kindness. Curious leaders stay relevant by constantly learning and connecting with the world beyond their desks. And kindness, isn’t just about being nice – it’s about making it psychologically safe for people to share ideas and challenges honestly, fostering a healthy and transparent workplace culture where difficult conversations can happen constructively.

Unlocked Tip: Be curious

Steve believes that curiosity is essential to staying relevant and unlocking your evolution as a leader. Leaders risk losing relevance when they stop being sharp, stop evolving, or become too internally focused. Staying externally focused and bringing the outside in, is what keeps you moving forward and removes the risk of stagnation.

Unlock your own leadership journey and listen to the full episode wherever you get your podcasts!

Related posts

shape

UnLOCKED

Let your leader out

Unlocking Innovation at Speed and Scale with Tom Pullen

Innovation is often hailed as the engine of progress, but what does it actually mean to lead innovation in today’s complex organisations? In this episode of Unlocked, we sit down with Tom Pullen, former Innovation Director at Danone, Founder of Innovinco®, and author of the award-winning book Innovator, to break down myths, share practical tools, and uncover the mindsets behind building a culture of innovation at scale.

Demystifying Innovation: More than just new ideas

When most people hear the word “innovation,” they picture breakthrough products or trendy start-ups. But, true innovation is far more practical and accessible. Tom believes it’s a process anyone in an organisation can engage with and his simple, and actionable definition is that real innovation must:

  • Be new (in some way)
  • Create value for both customer and company
  • And be real (actually implemented and driving results in the marketplace)

 

It doesn’t always have to fix something, it can also grow something. Sometimes innovation solves pain points, but often it’s about enhancing life in ways that are aspirational or simply enjoyable.

Beyond Products: Innovating everywhere

Innovation shouldn’t just belong to just the R&D, Product or Marketing teams. It must be cross-functional. Success in launching new services or products relies on input from every organisational discipline – from product and marketing, through to production, finance, operations, and more.

Tom advocates for empowering everyone to innovate. “Doing things better, quicker, cheaper… that should really be on everyone’s radar in the way that they show up and do their job every day.” Even process tweaks or improvements in customer interactions count as meaningful innovation.

The power of asking the right questions

One of the most compelling takeaways from our chat with Tom is: successful innovators aren’t necessarily the most creative, they’re the most curious.

Tom shares a powerful story from his time at Danone, where meeting senior customers in their homes reveals an unmet need: older consumers are opening water bottles with their teeth due to arthritis. This insight led to a new, highly successful product.

The lesson? Don’t just rely on surveys or secondhand reports. Real breakthroughs come from  asking better, deeper questions, spending time where your target consumers live and work to truly understand the mindset of your consumer.

Building a repeatable Innovation System

How can organisations embed innovation as a repeatable process, not just an occasional project? Tom’s “Innovator Way” is a ten-step system but with a crucial first step: start with strategy. Only 12% of innovation projects in large organisations are linked to strategy, meaning most effort is wasted.

From there, it’s about systematically understanding consumer needs, generating ideas, prioritising them, testing solutions, and sharing learning. Embedding learnings across the organisation rather than letting insights stay siloed is essential.

Overcoming the real challenges: People and Persistence

Innovation isn’t just technical, it’s deeply human. The biggest barriers, Tom shares, are often about getting buy-in. It takes a specific type of bold, gutsy person to try and break the status quo, and pushback can often stifle and stop great projects.

He argues that making innovation part of formal roles, with clear KPIs and support, is vital. But leading innovation also requires integrity, commitment, and contagious energy, qualities that create a culture where new ideas can flourish even amid challenges.

The Future: Human-centered innovation in an AI world

As AI reshapes industries, Tom advises leaders to see AI as an enabler, not an end in itself. The organisations that thrive will combine AI’s strengths with deep human empathy, curiosity, and collaboration.

Innovation isn’t magic. The most powerful unlock comes from empowering everyone to find better ways of working, grounding projects in strategy, and above all never stopping asking sharp, insightful questions.

Unlocked Tip: Ask better questions

Tom believes that asking better questions and simple curiosity is the true engine to unlock transformation and drive innovation in your organisation.

Unlock your own leadership journey and listen to the full episode wherever you get your podcasts!

shape

UnLOCKED

Let your leader out

Unlocking Compassionate Competition with Greg Cackett

In this episode of Unlocked, we welcome Greg Cackett, Olympic bobsleigh brakeman, former sprinter, pub chef, and keynote speaker, whose journey is a masterclass in resilience, authenticity, and the power of compassionate competition. The conversation blends wild sporting stories with raw honesty about self-doubt, near-miss grief, and what it really means to lead and live with empathy and courage. 

From Pub Chef to Olympic Tracks

Greg didn’t start out with a 10-year plan. At 20, he was plating ham, egg, and chips in a village pub, trusting that “something would turn up”. His big break came not from a football career he admits, “I wasn’t even that good at football, I was just really fast”, but from being noticed by legendary coaches Margot Wells and later Linford Christie at his local athletics track. Within just three years, he skyrocketed from running 11.5 seconds in the 100 metres to a blazing 10.2, even lining up next to Usain Bolt at the Anniversary Games. 

But success was never straightforward. After missing the 2012 Olympics and being sidelined by injuries for several years, Greg faced continual setbacks. Instead of giving up, he pivoted to bobsleigh, a move initially met with skepticism even from his athletics mentors. 

Compassionate Competition: A new take on teamwork

What kept Greg going wasn’t just the hunger for medals. He discovered he thrived in team environments rather than self environments, finding a sense of brotherhood and shared accomplishment in the bobsleigh world, bruises, blood, and all. He describes the sport as violent and savage, not just in speed and physical risk, but in how it tests your limits and your trust in others. 

 This ethos shaped what he now calls “compassionate competition”: actively striving to be decent and having the will to perceive and help alleviate suffering in ourselves and others, even when the environment pushes you to the edge. 

Handling Imposter Syndrome and Near Misses

Despite racing at three Olympics, Greg admits to battling imposter syndrome, both facing down Usain Bolt on the track and while strapping into the bobsleigh at world-class races. His approach? Anchor yourself in honesty and a desire to do good. Instead of striving for original thoughts, he focuses on sharing his experiences openly and using self-doubt as a check: “Is what I’m saying real? Is it truly what I feel?” 

Those “near misses” have also meant dealing with deep disappointment, what Greg calls “near miss grief”: the pain of coming so close to lifelong goals, only to fall short. He describes the grief of leaving the Olympics without a medal, oscillating between pride and profound loss. But, as he reflects, “that grief is the price you pay for the love and dedication you put into something”. 

Compassion isn’t Weakness, it’s your Bedrock

In high-performing, high-pressure environments, Greg argues that acting with compassion is strength not a nice-to-have, but foundational. “Compassion isn’t just niceness,” he explains, but an active, intentional drive to support others (and yourself), especially during setbacks. Leaders who centre themselves in compassion build resilience in their teams; those who lead only with accountability and sharp elbows, he warns, bring morale so far down. 

Resilience: Built from Pride, Purpose and Mistakes

So how do you build a team (or a life) that bounces back? 

  • Instil pride in the simple fact of doing the work, whatever your role
  • Set and hit small goals, learning from mistakes along the way 
  • Lead with compassion to set the example
  • Believe in a sense of pride as meaning is what brings you back to centre 

Unlocked Tip: Write it down and get Perspective

Greg urges leaders (and everyone) to write about their setbacks. For him, the act of writing transformed his perspective on Olympic disappointment into a tool for growth not just for himself, but for others  

And in those moments of loss or doubt? Find someone who reminds you what really matters: “I was about to complain about coming seventh at the Olympic Games and [John Hunt] had endured something so much more profound… for perspective, I thought get a grip, Greg”. 

Chase meaning, not just medals

Resilience, pride, and compassion aren’t just slogans, they’re the ingredients that unlock long-haul success and fulfillment. Whether you’re on the start line in Cortina or facing another Monday at the office, Greg’s story shows that setbacks and self-doubt are inevitable, but how you face them, and who you become in the process, is fully yours to determine. 

Unlock your own leadership journey and listen to the full episode wherever you get your podcasts!

shape

UnLOCKED

Let your leader out

Unlocking Leadership with Play and Purpose with Em Stroud

What does it mean to lead with authenticity, spark engagement through play, and truly unlock both individual and team potential? In this episode of Unlocked, we welcome Em Stroud, entrepreneur, bestselling author, TEDx speaker, comedian, and business coach whose mission is to help the world laugh more, think more, and play more.

From the Theatre to the Boardroom


Em’s journey has been anything but traditional. Trained in the craft of theatre including seven years of study and experience with Commedia dell’Arte in Italy, she’s spent the past two decades blending performance artistry with the world of business coaching. Her mission is simple but profound: help the world laugh more, think with kindness, and play more, whether that’s on stage, in the boardroom, or with leaders one-to-one.

What’s at the heart of her success with senior leaders? Em Stroud believes it’s about empathy, understanding what motivates people from their perspective, and fostering environments where everyone can win. Her first taste of leadership came at just 16, managing a double-glazing sales team, where she incentivised her team with early finishes if they hit targets, an early demonstration of her innate ability to tune into what others value.

The Power of Play in the Workplace

One of this episode’s recurring themes is Em’s commitment to bringing play into professional spaces. She highlights that play isn’t frivolous, it’s a business necessity that sparks creativity, collaboration, and authentic engagement. Referencing her own frameworks, she notes there are at least 12 different ways adults play, and when leaders identify and incorporate these into their environments, the benefits are tangible.

A standout example was a leadership team she worked with who, by introducing playful methods like playful voting with coloured sticks and creative presentations, managed to save days of meetings while enjoying genuinely enthusiastic engagement. The result? More effective outcomes and a team that left energised, not drained.

Kindness Isn’t Fluffy, It’s Foundational

One challenge Em faces is convincing sceptical business leaders that fun, laughter, and kindness are not just “nice to haves.” In fact, these are foundational to workplace performance, retention, and innovation. Especially as the World Economic Forum points to creativity as a top skill for the future, these so-called “soft” skills are rapidly becoming non-negotiable.

Crucially, kindness doesn’t mean avoiding tough conversations. Coming from a place of genuine kindness allows for greater honesty, feedback, and psychological safety essential for effective leadership.

Leading with Self-Awareness and Support

For Em, sustaining personal growth is a team sport. She champions the idea of having a “Team M”, a supportive circle of mentors, coaches, therapists, and peers who offer challenge and encouragement, even when things are going well. Leaders, she says, can’t go it alone. Investing in their own development is both role modelling and business-critical.

🔓 Unlocked Tip: Momentum is the moment to grow

The best time to challenge your own thinking isn’t when things are going wrong – it’s when things are going well. Too often, we only seek out a coach, mentor, therapist for fresh perspective when something needs fixing. But Em suggests that when you’re already on a roll is exactly when you should push your thinking further. It’s in those moments of momentum that new perspectives can open up, helping you grow faster, stretch your potential and unlock the next level of progress.

Unlock your own leadership journey and listen to the full episode wherever you get your podcasts!

shape

UnLOCKED

Let your leader out

Unlocking Human Connection: Leadership Lessons from Paul Barbour

The Uspire Partnership’s first ever Unlocked podcast episode takes us on an illuminating journey with Paul Barbour whose career blends business psychology, leadership coaching, and a deeply personal story of overcoming division.

His upbringing in Northern Ireland revealed to him how communities are shaped and sometimes divided by unseen forces. This early curiosity blossomed into a passion for understanding what brings people together. As Paul transitioned through a vibrant corporate career and into coaching and academia, he realised his greatest strengths lay in aligning teams and building collaboration.

Systemic team coaching: Beyond silos

Paul introduces us to the concept of “team of teams”, where real change happens not just within individual teams, but in the connections between them. He shares how breakthroughs come from coaching “the spaces in between,” daring leaders to move beyond traditional boundaries and invite cross-team collaboration.

Connection before Correction

Before tackling hard tasks or tough feedback, Paul champions “connection before the work.” Whether it’s on the factory floor or among executives, genuine human connection lays the groundwork for anything meaningful or transformative to happen.

Balancing empathy and challenge

A self-described empathetic leader, Paul opens up about the joy and pitfalls of caring deeply for those you lead. He reflects on lessons learned about setting boundaries, practicing “tough empathy,” and finding purpose at work without losing presence at home.

Leadership as a way of being

Perhaps Paul’s most profound advice is to embrace your “way of being”, a term inspired by psychologist Carl Rogers. True leadership, he says, is about deep connection, humility, courage, and continuous learning. It means blending professionalism with authenticity and vulnerability.

🔓 Unlocked Tip: Blend knowledge, skill & presence

Above all, Paul encourages leaders to reflect on the legacy they’d like to leave. What deeper qualities do you want to be remembered for? Ultimately, it’s your way of being not just what you know or do that unlocks lasting impact.

Don’t miss this inspiring and practical episode. Subscribe for more stories that help unlock your leadership journey. Listen to full episode wherever you get your podcasts!